SurveyOctober06

SECTION 1
(If you have visited us during the last three months, please skip this section and
go to section 2)

For this section, just give us the first response that comes to mind.

We would like to understand a bit more about how you are currently dealing with the
“what’s for dinner?” problem.

I have not made it back to The Studio Kitchen because…

I’ve just been too busy to make it back.      Yes      Maybe      No

The driving distance is too far.      Yes      Maybe      No

The food did not please me or my family.      Yes      Maybe      No

I have found another solution and don’t
really have a “what’s for dinner?” problem any more.      Yes      Maybe      No

Comments:

I am solving my “what’s for dinner” problem by …

Doing traditional grocery shopping and fixing my own dinner.      Yes      Maybe      No

Doing traditional grocery shopping
and buying as many easy to fix items as possible.      Yes      Maybe      No

Eating out at restaurants and using drive thru.      Yes      Maybe      No

I use another easy meal prep business.              Yes      Maybe      No

Comments:

Given my current solutions, I feel like I have…

The same old problem of
having to think about what to fix each day.      Yes      Maybe      No

No problem with it as my other solutions are working.      Yes      Maybe      No

Lots of money being spent on
eating out, but I’m not really sure how much.      Yes      Maybe      No

I estimate our restaurant and drive thru spending at about this amount per month:
$100      $200      $300      $400      $500      $600      $700 and more

I estimate our grocery spending at about this amount per month:
$200      $300      $400      $500      $600      $700      $800 and more

How many people in your family?

Comments:

======================================================================
SECTION 2 How can we make things better for you?

Please read through all these suggestions first. Then give your response on each.

Delivering to your home
Delivery of twelve entrees, made up in 24 smaller containers, each serving three.
Extra cost for assembly is $39 and delivery between $29 and $49 depending on area.
Total cost for twelve entrees, assembly and delivery about $ 299.
Yes      Maybe      No

Comments:

Delivering a freezer, entrees and sides.
If you need more freezer space, you can buy one from us. (Terms can be arranged.)
We will have it delivered to your garage. We then deliver twelve entrees each month or every
second month. Entrees are assembled in three portion containers. We also deliver sides. Part of
the sides would contain fresh produce with recipes and part of it is freezable. Some prepping on
sides required at home. We will need access to your garage or home if you are not there. Sides
estimated at $ 170. Assembly $ 49. Delivery between $ 39 - $ 59, depending on area.
Total package of twelve entrees with sides and delivery about $ 499.
Yes      Maybe      No

Comments:

South Location
For some customers, the drive to Round Rock is a problem. We understand. Keeping in mind
what you selected on other solutions, please let us know if you would support a south location?
Yes      Maybe      No

Comments:

Almost done! You may have voted “yes” for some of the above options and can continue to vote
“yes” for some below. That will be fine. We are interested to get your feedback on these.

Sides
Imagine having some sides that are freezable and some supplied fresh, with recipes on how to fix
fresh sides at home. Estimated cost for sides, about $ 170.
Yes      Maybe      No

Comments:

Buying six entrees instead of twelve
Our business model is based on selling in volume. If we offer the option to buy six entrees we
may have to do so only at a 1 pm and 3 pm time slot or have limited tables available for doing so
during our regular evening party. Would you say that buying six entrees at a time will make you a
more regular customer?
Yes      Maybe      No

If "yes", are you able to attend at 10:30 am, 1 pm or 3 pm?
Yes      Maybe      No      Not applicable

Comments:

Low calorie / special diet menus
Many customers report losing weight by eating our food. Yet, for some, there may be a need for
following a more rigorous diet routine and wish we could take care of filling these needs. Is this
the case for you?
Yes      Maybe      No

If "yes", please indicate your preference.
Low calorie      Low fat      Low carb      Vegetarian      Not applicable

Comments:

Customer service
Do you feel our customer service lives up to your expectations? Please let us know.
Yes      Somewhat      No

Comments:

Don’t change anything!
Yes         I like it just the way it is.

No          The changes you are suggesting are great.
           I have indicated my preferences and feel you would definitely gain more of my
           business if you can make implement them.

Comments:

How many times have you been to The Studio Kitchen?
One time         Two times         Three times         Four or more times

Sharing with a friend?
Did you share twelve entrees with a friend the first time you came? Yes      No

Did you share twelve entrees with a friend on subsequent visits?       Yes      Sometimes    No

Your Zip Code:                         Name (Optional):

Note: Your name will be entered to a draw to win a gift certificate for twelve entrees.
If you buy (or have bought) twelve entrees for October 2006 and submit this survey, you will
also receive a $ 30 discount for use in November or December.

E-mail (required to enter draw and receive $ 30 discount per above rule.)

THANK YOU FOR DOING THIS SURVEY!