© Copyright Rossini’s Inc. DBA What's for Dinner Studio Kitchen. Owners of www.cookingparty.net and www.thestudiokitchen.com domains.
Studio Kitchen is a Trademark owned by Rossini’s Inc and used with its permission.
Studio Kitchen is a Trademark owned by Rossini’s Inc and used with its permission.
The What’s for Dinner Studio Kitchen is owned by Daniel &
Laura Bezden. They live in Round Rock with their three boys,
Yeager 13, Zachary 10 and Kyle 7.
Laura grew up in Nacogdoches where her dad taught voice at
SFA University and her mom was a music teacher. The family
also owned two restaurants - Rossini’s, a warehouse style
Italian restaurant and Annie’s Kitchen, a home style restaurant.
While growing up, Laura worked in the family business for
several years and then studied music, playing the Oboe.
Daniel was born and raised in South Africa. He studied hotel
management and after working in the industry for some years,
started his own restaurants, which he sold before starting a
calendar publishing business. His mother, Erina, is the “Betty
Crocker” of South Africa and she published over 40 recipe
books.
Daniel met Laura met in San Antonio while he was on a three
month trip to the USA, working as a management consultant.
Following a year long, long distance relationship, Laura moved
to Cape Town, South Africa, where they got married.
Although South Africa is a modern country with a good
infrastructure of highways, cities and shopping malls, there was
a bit of a culture shock for Laura. Stores used to close at 1 p.m.
on Saturdays and were closed on Sundays. All of that changed
during the 13 years they lived there and by the time McDonalds
arrived, the lifestyle was much more American.
They grew their publishing business to become the market
leader in the field. Their three boys were born there too.
During this time, Daniel’s mother would do menu planning with
Laura and prepare a month’s worth of freezable oven ready
entrees for the busy couple. Dinner was never a problem.
In November of 2001 they sold their publishing business to an
employee and moved to Austin. In the aftermath of 9/11
companies needed help with marketing and Daniel produced
over 50 Video Business Cards for various companies while
Laura home-schooled their boys who were not yet in synch with
the American school year.
They missed Erina’s cooking! In fact, there was a new culture
shock in seeing just how busy Americas are and how household
duties are performed by working mothers at the end of their
working day.
Laura heard about two ladies in Seattle that franchised a
business to help solve the dinner problem. Upon investigating it
further, the Bezden’s realized they could not afford the
franchising fee, nor did they want to sign away their rights to
apply what they know about the food business. So they decided
to go at it alone.
Having been in the Restaurant business, their philosophy was
that “people will come the first time because this is a great idea,
but it is only the food that will bring them back.” So they decided
to build a commercial kitchen in which they can produce fresh
food every day and designed it in such a way that the highest
standards of hygiene can be maintained. They felt it would be
important for each customer to have their own table for the
duration of their visit and for the customer’s food to be covered
safely, away from other customers, until it was ready for use.
Some months after opening their business, Laura traveled out
of town to go look at one of the other franchised stores. Only
then did it become evident, that they had created a Studio
Kitchen that was truly superior in how it operates.
Although they maintain a very professional marketing
campaign, over 70% of new customers still say “word of mouth”
when asked how they heard about the business. A good
indicator that customers are pleased by the quality of the food
and the experience.
The Bezdens take great care to survey their customers and
thereby create a score for each entrée they offered. This data
is used to plan future menus, resulting in even more customer
satisfaction as the business moves forward.
Their plan is to open additional stores in Austin, with the next
one in South Austin. Following that they will expand their
management consulting activities to help other entrepreneurs
to open and operate successful Studio Kitchens.
The Bezdens are dedicated to helping you solve the “What’s for
Dinner?" problem, for good!
Book your place today!
Laura Bezden. They live in Round Rock with their three boys,
Yeager 13, Zachary 10 and Kyle 7.
Laura grew up in Nacogdoches where her dad taught voice at
SFA University and her mom was a music teacher. The family
also owned two restaurants - Rossini’s, a warehouse style
Italian restaurant and Annie’s Kitchen, a home style restaurant.
While growing up, Laura worked in the family business for
several years and then studied music, playing the Oboe.
Daniel was born and raised in South Africa. He studied hotel
management and after working in the industry for some years,
started his own restaurants, which he sold before starting a
calendar publishing business. His mother, Erina, is the “Betty
Crocker” of South Africa and she published over 40 recipe
books.
Daniel met Laura met in San Antonio while he was on a three
month trip to the USA, working as a management consultant.
Following a year long, long distance relationship, Laura moved
to Cape Town, South Africa, where they got married.
Although South Africa is a modern country with a good
infrastructure of highways, cities and shopping malls, there was
a bit of a culture shock for Laura. Stores used to close at 1 p.m.
on Saturdays and were closed on Sundays. All of that changed
during the 13 years they lived there and by the time McDonalds
arrived, the lifestyle was much more American.
They grew their publishing business to become the market
leader in the field. Their three boys were born there too.
During this time, Daniel’s mother would do menu planning with
Laura and prepare a month’s worth of freezable oven ready
entrees for the busy couple. Dinner was never a problem.
In November of 2001 they sold their publishing business to an
employee and moved to Austin. In the aftermath of 9/11
companies needed help with marketing and Daniel produced
over 50 Video Business Cards for various companies while
Laura home-schooled their boys who were not yet in synch with
the American school year.
They missed Erina’s cooking! In fact, there was a new culture
shock in seeing just how busy Americas are and how household
duties are performed by working mothers at the end of their
working day.
Laura heard about two ladies in Seattle that franchised a
business to help solve the dinner problem. Upon investigating it
further, the Bezden’s realized they could not afford the
franchising fee, nor did they want to sign away their rights to
apply what they know about the food business. So they decided
to go at it alone.
Having been in the Restaurant business, their philosophy was
that “people will come the first time because this is a great idea,
but it is only the food that will bring them back.” So they decided
to build a commercial kitchen in which they can produce fresh
food every day and designed it in such a way that the highest
standards of hygiene can be maintained. They felt it would be
important for each customer to have their own table for the
duration of their visit and for the customer’s food to be covered
safely, away from other customers, until it was ready for use.
Some months after opening their business, Laura traveled out
of town to go look at one of the other franchised stores. Only
then did it become evident, that they had created a Studio
Kitchen that was truly superior in how it operates.
Although they maintain a very professional marketing
campaign, over 70% of new customers still say “word of mouth”
when asked how they heard about the business. A good
indicator that customers are pleased by the quality of the food
and the experience.
The Bezdens take great care to survey their customers and
thereby create a score for each entrée they offered. This data
is used to plan future menus, resulting in even more customer
satisfaction as the business moves forward.
Their plan is to open additional stores in Austin, with the next
one in South Austin. Following that they will expand their
management consulting activities to help other entrepreneurs
to open and operate successful Studio Kitchens.
The Bezdens are dedicated to helping you solve the “What’s for
Dinner?" problem, for good!
Book your place today!
About the Owners, the Idea, the Business.
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